IKEA is undoubtedly one of the world's most successful, enigmatic, and recognisable global brands. Last year nearly 800 million people in 49 countries visited its stores, which had a turnover of more than £30 billion. In a major new three-part series, our cameras explore the world of IKEA, from the design studios to factories and stores, for the very first time. Few companies can legitimately claim to shape the way we live today. Fewer still inspire a cult-like devotion in customers and employees alike. But IKEA is not like other companies. The famously secretive Swedish furniture retailer is guided by the principle of creating 'the better everyday life for the many people'. But what is the secret to its success? How does the machine of IKEA affect the people who work for it, and how does its ruthlessly efficient business model affect the world?
马丁·弗瑞曼,阿德拉约·阿德达约,沃伦·布朗,玛安娜·本灵,伊恩·哈特,艾米莉·费尔恩,约什·费南,菲利普·巴兰蒂尼,马克·沃马克,伊丽莎白·贝林顿,安马卡·奥卡福,克里斯汀 特里马科,大卫·布拉德利,费伊·麦基弗,詹姆斯·尼尔森-乔伊斯,凯莉·海斯,Philip Whitchurch,丽塔·塔欣厄姆,Laurel Waghorn,杰克·亚伯拉罕,维克多·麦奎尔,多米尼克·卡特,Philip Sh